Articles tagged: mediation branding

Just like any other profession, being trained as a mediator doesn't lead directly to having mediation cases.  Finding mediation clients, getting experience, and building a knowledge base requires both new and experienced mediators to do things that aren't taught in the mediation training.  To be an active mediator and build a practice, mediators must also learn how to run their business and how to market themselves.  The simplest and first thing you can do is start telling people that you are a trained mediator.  

If you want people to think of you as a mediator, then you have to make that a core part of your identity and branding.  Put mediator on your business card, add it to the title of your business, and include it in your e-mail signature.  If you're a member of a mediation related organization, advertise that fact as well.

The Massachusetts Council on Family Mediation encourages its members to share their involvement in MCFM through the use of a member's logo…